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Business Info

Business Name

Die Zentrale

[This is German for "headquarters", "central office" or "control center".]

What do you do?

We are about to open a new Coworking Space in Germany. The focus is much more on providing an actively managed community which engages in professional collaboration and helps each other out, than on sharing office infrastructure. Therefore, we provide mainly a relaxed, social atmosphere and no individual offices, fixed desks, etc.

What is the exact name you would like in your logo?

Die Zentrale

You'll receive designs for biz cards, letterhead and envelopes.

Logo, business cards, letterhead, envelopes.

Target Audience

What is your industry?


Describe the target audience for your logo and stationery

Our customers are creatives, freelancers, start ups, entrepreneuers who are looking for a coworking space. What they share in common is their desire to maintain their freedom and flexibility when it comes to working, yet they appreciate the exchange and collaboration with like-minded people and prefer not to work alone at home all the time.

What 3 things would you like to communicate to your audience through your logo and stationery?

We are a community, we don't just share office infrastructure.
We are professional, not just a bunch of crazy people.
We want to make a difference.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We prefer either text only or text and a simple image. (So no image only please!)

Ideally, we want a logo which expresses our mindset and our offering: our coworking space as the focal point in the (working) life of motivated creatives and freelancers with a strong focus on the community aspect.

What colors do you want to see in your logo and stationery?

We like "fresh" colours, for instance blue which is not too dark / too light (hex code 1189b7). We would like to see other colours too though, or a combination of 2-3 colours.

What colors do you NOT want to see in your logo and stationery?

No yellow, orange or purple.

What adjectives should best describe your logo and stationery?

innovative, creative, community-focused with a sense of belonging, professional, fun

Where will your logo be used (print, website, etc.)?

Both on our website and on print products, such as flyers, etc.

Do you have additional info or links you want to share?

Most competitors have very simple logos but we find them too plain and often too "boxy":

For text only, the largest German provider of coworking spaces has quite a neat logo but this fails to convey any kind of emotion:



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