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LET ME TELL YOU ABOUT US:

Localicious is a new business selling fresh, healthy, locally-sourced lunches and dinners from mobile "taco" trucks. We have direct relationships with local, organic farmers to source premium, farmers-market-quality ingredients. Our food is all about featuring the best ingredients of each season.

HERE IS WHAT WE NEED:

A logo and stationery set that will primarily be featured on the catering trucks and on our food labels/packages, but also used on menus, business cards, website, uniforms etc.

OUR TARGET AUDIENCE IS:

Busy urban professionals that care about eating well but demand convenience. Our primary target customers are people working in office parks and downtown business districts that would grab a take-out lunch or take-home dinner.

WE LIKE THESE DESIGNS:

http://www.yeswecanfood.com/Yes,_We_Can_...

http://www.bluebottlecoffee.net/

http://dynamosf.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have: the name "Localicious" in the logo (at least in the full form of the logo if there is a smaller version for business cards/labels). Possibly with the "local" in "Localicious" somehow made distinct.

Must have: something that will look good large on the side of our trucks and be distinctive. We expect to paint the truck a solid bold color.

We would like the logo to communicate the key features of our business: (1) we are mobile and (2) we sell farm-fresh delicious meals

We are looking for something that feels:

- real/trusted/authentic/down home

- hip/modern/urban/edgy (but not too edgy, remember, professionals are our core customer)

- warm/fun/inviting but not basic or generic

- a little retro/some reference to country/farms/food

- clean, relatively simple

- rustic but high quality and fresh

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