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LET ME TELL YOU ABOUT US:

Hi! We are parents who have set out to create an infant/toddler apparel company that reflects our appreciation for an active, outdoor family lifestyle. We incorporate similar materials and technology used by high quality outdoor apparel companies into our own adorable designs. We appreciate a clean and simple style with an emphasis on quality, comfort, durability and function.

HERE IS WHAT WE NEED:

We need a logo and stationary design. Specifically, a simple logo using our name, joujee, that is easily recreated on tags, packaging, print and embroidery in a variety of sizes. It must be instantly recognized as the joujee brand. We also envision a logo, button, or icon that plays with the two Js by themselves in some fashion. So basically we would have a logo for the joujee name and a logo for the joujee brand. In the near future, we will want to use the design, or a variation, for our website as well.

OUR TARGET AUDIENCE IS:

Forward-thinking moms and dads who are active, eco-inspired, optimistic and willing to spend more for top quality. Our company is different because we offer an infant/toddler brand with an earthy/active/outdoor flavor that links style, function and durability.

WE LIKE THESE EXAMPLES:

We like simple designs. For the joujee design, using just the name would be fine. Or the name with a very simple graphic.

We see the base color for joujee (packaging, advertising, products, etc) as a rich brown. The logo may incorporate accents of rusty orange, denim blue, dusty pink, sage green--an earthy feel and kid friendly. We have included a doc with some examples of basic colors and fonts that we like.

For the button logo, we have played with the idea of somehow incorporating the lower case js into a simple butterfly design using the js as wings somehow. These are just suggestions...disregard at your discretion!

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Fun and playful lower-case letters. Font with clean and simple style, like AppleGothic. Highlighted Js set off in a subtle way. For instance, if joujee were in a dark brown color, the Js would be a bit of a lighter brown. Or vice versa. And, the design must include a trademark symbol by the name joujee.

But most of all, we are open to whatever creatives may bring and we appreciate your skill and time!!! Thanks!!

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