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Business Info

Business Name

King's International Real Estate Agency (HK) Limited

What do you do?

We are the elite pioneer in the sales and marketing of prime new off-plan (under construction) international residential developments to the Asian high net-worth individuals for investment. The developments are mainly from UK 50%, and the other 50% projects from Singapore, Malaysia and Australia. We normally do a property exhibition launch in a 5 star hotel in city centre. We are a one-stop shop agency that assist the investor to acquire the property, recommend the solicitors to act for them, introduce the lender for their mortgage, put them in touch with the local agent for letting and managing, source for them the fully furnishing package, advise them which tax consultant to appoint for their tax return and sell for them when they have make a nice profit. I am the founder and CEO of this agency, my name is Richard Teoh from Singapore but I live in Hong Kong. I am the second most senior in the industry now. The first being my ex-colleague, who is a female, hence my agency name is King's International as she is known to be the Queen in the industry.

What is the exact name you would like in your logo?

I do not have any idea at all hence I am open to your design suggestion

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your logo and stationery

I have 2 main target audiences. The first is the international residential project developer or builder their CEO and Sales Director whom I need to pitch from, so that they will appoint me to be their exclusive agency to launch their new development in Asia. They are developers from UK, Singapore, Malaysia and Australia. The second is the high net-worth individuals from Hong Kong, Singapore, Malaysia, China, Indonesians, etc, mainly businessman, private bankers, doctors, lawyers, entrepreneurs, accountant, who will look at the advertisement and come to my property exhibition in the local 5 star hotel and hopefully decided to invest in the property. Both group their age is between 30 to 60. The Asian HNWIs normally comes in as husband and wife or the whole family as this is a major decision for them to make.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. We do our business with 100% honesty and sincerity.
2. We want out customer to know that we can be trusted with their investment.
3. We have vast experience, knowledge and trade secrets that we accumulated for the last 20 years in the industry.
4. We always look for a win-win-win situation, where the developer, HNWIs and us all benefited from the deal.
6. We are commitment, loyal, friendly, trustworthy and we are looking to maintain a long term relationship with all our clients.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I like all 3 styles. I am open to suggestions and creativity. But I wish my logo is elegant and long lasting yet in trend

What colors do you want to see in your logo and stationery?

I actually has a vision of everything is only red and white, even the renovation and furnishing of my physical office. Red brings me luck. Hence red, or any colour that represent fire must be in the design.

What colors do you NOT want to see in your logo and stationery?

I cannot think of any now.

What adjectives should best describe your logo and stationery?

Elegant, Royal, Trustworthy, Experienced, Friendly, Value for Money, Honesty, Sincerity, Responsible, Accountability, Long term relationship, Innovative, Creative, Leader of the industry

Where will your logo be used (print, website, etc.)?

Newspaper advertisement, website, EDM, magazine, display panel in the exhibition, brochure, newsletter, email, company stationary, corporate gifts, recycle bag

Do you have additional info or links you want to share?

I like the branding and logo of Tiffany, Jone Malone London, etc. The video I attached was the corporate video from my previously company. It will give you an idea of how we do business in the 5 star hotel.



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