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LET ME TELL YOU ABOUT US:

miniati.com needs an identity

Im an experienced technologist with a (virtual) identity problem I dont have one. I help bring new-to-the-world technologies, products (and new categories of products) to market and love what I do. Id rather create cool products than spend time on my own website, so its clunky.

But you can help me out.

Please do NOT use my current site for design inspirations (its hideous!), but you can get more background at miniati.com/newIdent

HERE IS WHAT WE NEED:

I need an identity. Specifically, logo + business card (bonus: email signature). Logo will inform a basic website design (not part of this project) that will be almost stark in its simplicity (and possibly a future blog).

Simple, but not boring. The idea is to stand out from the crowd through simplicity. (see examples I like at miniati.com/newIdent )

Business cards should be 90%-95% white with a professional feel (though it would be perfectly fine to have a fun elementlike the hands in the dabble logo, the "organic" blocks, or the "sleeptalk" guy). Business cards should be pure white on the back (front design only).

White background. Looks good in black and white. No more than three colors. Two colors would be fine or even one. Maybe its simply black and white. You decide.

Logo should have miniati.com (lower-case m), and may be primarily font-based (as apposed to "image"-based, like Starbucks, for example). A cool design element is perfectly fine (such as the blocks (organic) concept below, or the hands (dabble), or the string(untangle)), but it could simple be "Mom's Typewriter" font--with the power of the design in the use of white space on the business card.

miniati.com (I want the .com, but would like it minimized, if that works with your design if not, dont force it). I'm not sure about a tagline - please design with and without the line "bringing tech products to market".

Colors I like are dark shades of blue, maroon and gray. Brighter colors OK, to add a SMALL spark of energy/color (Ive seen orange works well for this like in the Brain Script logo).

OUR TARGET AUDIENCE IS:

Web 2.0 engineers, entrepreneurs and business analysts/ product managers. Creative thinkers like yourselves. Grad students, academics.

WE LIKE THESE DESIGNS:

See: miniati.com/newIdent

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Simple design - primarily text.

White background.

Identity works well in simple web page, on business cards and would work well in a blog.

Cool business card: "simple" does not mean boring. Use the white space well.

No green, please (even though it is in some of the designs I show as examples).

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