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Shiny Heart Ventures is a new company that will launch a number of online businesses in the near future. Why shiny heart? Because it takes courage to be an entrepreneur, the kind of courage that comes from the heart. And we love shiny new things - who doesnt? Now we need a logo/identity that represents the kind of company we want to stand for. Here are some words and phrases we think best represent this group:

passion

fun

integrity

community

creativity

soul

love

simplicity

transparency

doing the right thing

good

people

forward thinking

earth-friendly

eco-conscious

cultural

globally conscious

smart

funky

quirky

shiny

energy

bold

Well need an identity/logo to work on the website, business cards, letterhead, etc. We like the idea of a heart in the logo, but it can be more abstract. Simplicity is good. We'll need the files in color and black and white.

We'll have a wide variety of people looking at our site to learn more about us - venture capitalists, advertisers, consumers, marketers, potential employees, and more. We want them to see us as an honest, smart, creative team (see larger list of terms) with whom they want to work.

Bold yet simple design. Fun and lighthearted.

Some designs that we like are HornyToad.com, carbonmade.com, ma.gnolia.com, mahalo.com, gigaom.com. If we think of others we'll add them here.

Nothing too "scripty" or flowery or cartoonish.

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