This project is made up of two parts:
- develop a new logo for my brand. I have attached an illustration of my current brand but this is a little dated now and could either do with a refesh or something new. The logo is used with a series of guidebooks on creativity and idea generation. What I like about the current logo is that the question mark suggests identification of a problem while the exclamation mark suggests solving the problem.
The target audience for the logo is business people seeking to solve problems or generate ideas.
The logo will be used on stationery, etc. It should work well in either colour or black and white.
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