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Business Info

Business Name

BeebaBaby

What do you do?

We design baby to toddler clothing and accessories. Our main distribution channel will be online. So the logo needs to be differentiated while can easily be recognized and remembered. Think of iconic brand logos such as those of Amazon, Nike, Apple Computer, etc.

We sell premium quality clothing designed with full functionality and versatility in mind. We make the clothing accessible to the main public, so the clothes will be sold at an affordable price point. Therefore, the logo needs to conjure this sense of affordable luxury.

What is the exact name you would like in your logo?

BeebaBaby

You'll receive designs for biz cards, letterhead and envelopes.

Utilize logo on stationary designs. Business Cards should be enabled for standard US size (i.e. Standard cut size: 89 51 mm (3.5 2 in)

Target Audience

What is your industry?

Retailing

Describe the target audience for your logo and stationery

Busy Moms who have young children and who prefer shopping online.

What 3 things would you like to communicate to your audience through your logo and stationery?

We hope to build an emotional connection with people who choose to purchase our clothing. So the logo needs also to evoke emotions and capture peoples imagination.

1. Affordable luxury premium quality but offered at approachable price points
2. Whimsical evoke feeling of vast imagination and convey uniqueness that BeebaBaby products possess
3. Simplicity clothing that is functional yet the designs are deceivingly uncomplicated

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Open to artistic interpretation. We really like the logos from the following companies/websites. Also please see attached file.

http://toobydoo.com/ -- Simple sophistication
http://www.bibaloo.com/ - whimsical and fun
https://www.google.com/ -- Fun,vibrant colors
amazon.com - Simple, communicates what the brand stands for - Happiness

What colors do you want to see in your logo and stationery?

Open to ideas, but should adhere to the three Logo goals above.

What colors do you NOT want to see in your logo and stationery?

Do NOT want Strictly pink or strictly blue as the products we sell are for both boys and girls.

What adjectives should best describe your logo and stationery?

Same goals as for the logo

Where will your logo be used (print, website, etc.)?

Website, business cards, stationary

Do you have additional info or links you want to share?

See attached file

Materials

Contract
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