Official company name is: C4me B.V.
Brand name is: 4me
4me should be used in design. Company name is only required to be printed on business cards.
Website URL: www.4me.mobi (under construction).
What do you do?
The comapny is a young start-up in mobile apps and mobile payments.
The company made a mobile app for scanning codes such as QR (2D) codes and barcodes.
It differentiates itself from generic scanning apps by two things:
1) the app enables transactions (read: payments); and
2) the app enables recommendation (read: relevant personalised information). This is based on app-server technology that - as oposed to generic apps - identifies who scans.
It is important to position the brand and app differently from generic apps.
Examples of usage for our consumers to illustrate what one can do with it are:
A) you see an ad in a magazine; you like the product; you scan the code with your smart phone and the 4me app; you select and buy; you pay instantly with your mobile phone via 4 digit PIN-code; product is delivered at your doorstep.
B) In the app you have indicated your allergy to e.g. gluten; you scan the barcode of a product; the 4me app shows if it is glutenfree or not.
We have the consumer as the focal point of our company and philosophy. It is opt-in and consumer driven and we care about the privacy of consumers.
What is the exact name you would like in your logo?
4me (no capitals, no spaces)
You'll receive designs for biz cards, letterhead and envelopes.
The award (price) is for a graphical identity for the 4me brand and company.
The award includes:
- Logo (is derivative of icon or identical to icon). *
- Letterhead and letter format
- Business cards
- Corresponding font(s) to be used in letter, presentation, business card and mobile app.
Additional awards for the following:
- Mobile icon design
- Format for two presentation slides (ppt)
NOTE: we offer a higher award as we require more than Logo and Stationary alone.
NOTE: The logo should be identical to the mobile app icon or very similar. E.g. we prefer the icon to have the "icon shadow", this is not required for the logo. In terms of designing the two are actually the outcome of one design process, but may deliver two separate files in various extension (jpg. jng, etc.): one for icon use and one for logo use.
What is your industry?
Mobile applications. Bordering on mobile payments; recommendation; mobile marketing.
Describe the target audience for your logo and stationery
4me has two main target audiences:
1] The consumers that use our app. They are typically 20-45 years old, both male and female, early majority in smart phone adaption. Not per se very technical, but embrace their smart phone and are inquisitive. The typical user is pro-internet; and likes interacting via mobile or internet. In principal this can be a audience in any country in the world. Initial focus will be on technological advanced European countries though.
2] 4me's paying customers who are large organisations that market and sell to mass audiences, such as Retail, Publishers, Insurers, FMCG. They will promote our app in their advertisements and communication.
When desiging focus on the first group: the end-users.
What 3 things would you like to communicate to your audience through your logo and stationery?
1) Personal -- as in relevant for the end-user and end-user initiated
2) Thrustworthy -- as in secure and consumer centric
3) Open -- as in transparant and consumer centric
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
We believe in a strong symbol / image, the icon/logo may contain text AND image.
The style should be very smart phone oriented. I.e. mobile focused and hence a smart use of powerful symbols; some but limited text; few, relatively large, "tappable buttons" with well readible fonts; lots of "space" around the text and logo's.
The AT&T mobile scanner is a good example of how a good scan app looks in our minds. Best is to download it on your smart phone. Otherwise:
We do not want copies of this scanner, just an example where there is good mobile design. The AT&T app icon is very generic and as such not a good example. How the app looks is a good example.
We like the logo of TomTom as we think it has a distinct and recognisable look and still stacks up when used on small screens/surfaces/sizes, but we do not want a "copy paste". Just for inspiration purpose.
What colors do you want to see in your logo and stationery?
We do not want a generic look that would represent the scan function only.
But open for good suggestions and for a strong story and arguments for other colours.
What colors do you NOT want to see in your logo and stationery?
No objection towards any colour in principle.
We are open for good suggestions and for a strong story and arguments for other colours. E.g. 'special' colours such as purple would require a strong design and background story to explain choice for 'special' colour.
What adjectives should best describe your logo and stationery?
Personal (as in: personal relevant and user centric).
Fresh, not old fashioned or classic.
Where will your logo be used (print, website, etc.)?
Logo and font (total style) will be used on (in order of importance):
* Icon for mobile app (smart phone).
* Website (digital).
* Letterhead (digital and print).
* Business cards (print).
Also additional awards for the following:
* Logo in mobile app itself (smart phone).
* Powerpoint presentation (digital).
Emphasis is on mobile smart phones (iPhone-like environments) and on on-line. Virtually no print, except business cards and the odd formal letter.
Do you have additional info or links you want to share?
Award 1 is for the logo and stationery package: i.e. logo, recommended font(s), business card, letterhead and letter lay-out. No design for envelopes required.
Award 2: $350 for mobile icon design in wrap-up.
Award 3: $250 for PowerPoint presentation design in wrap-up.
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