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LET ME TELL YOU ABOUT US:

My client is a strength and conditioning coach to the top professional athletes in North America. We are working on developing Andy's brand and eventually creating an awareness about him and his methods - Andy is changing the way athletes train and the techniques they use. The main core business is Human Dynamix (which put together as all one word for the internet site, has his name in it...humANDYnamix), there are several other divisions of Human Dynamix that we are going to develop in the future. Including a natural/healthy energy drink, different divisions of training, and eventually teaching seminars.

Although he is a strength and conditioning coach, it is very difficult to obtain him as a trainer, since he is so busy with his athletes. What we will be focussing on the most on a go forward basis, is his ability to educate the masses. With that, the image we are looking for is that Andy and Human Dynamix will be one that is world class and an institution within the training and conditioning field.

HERE IS WHAT WE NEED:

Logo and stationary for Human Dynamix (humANDYnamix)

OUR TARGET AUDIENCE IS:

- aspiring and professional athletes

- aspiring strength and conditioning coaches

WE LIKE THESE DESIGNS:

The image we are trying to achieve is a mix between the two companies below, somewhere in the middle of the two extremes would be perfect.

http://www.velocitysp.com/

http://www.cycle13.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

- we would like it to be edgy, different, inspiring, and dynamic

The two main colours we will utilize in this brand are orange and grey, with orange being the more dominate colour.

Orange - pantone 1585pc

Grey - pantone 423pc

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