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Business Info
Business Name
Hill Street Express
What do you do?
Hi, I need a logo/branding for a business I am buying as it is an exiting rundown business I am buying that has a pretty bad name for being shifty I need to rebrand it with a neat, honest professional logo and feel asap when I take over.
The store is split in half - on one side is a small supermarket (Fruit & Veg, Fresh Meat, Dairy/Frozen Lines, Milk & Bread, ambient lines etc) and the otherside is a newsagent magazines/cards/newspapers/gifts etc) which also includes a tattslotto counter (scratchies/lotto tickets) and a full service Post office (send & receive letter/parcels/buy stamps/envelopes/pay bills/buy giftcards etc etc)
What is the exact name you would like in your logo?
HILL STREET EXPRESS
You'll receive designs for biz cards, letterhead and envelopes.
Letterhead, Business Cards
Target Audience
What is your industry?
Retail - Supermarket/Groceries, Newsagent, Post Office and Tattslotto
Describe the target audience for your logo and stationery
We will cater for a wide range of customers, but primarily middle age singles/couples. The shop is located in a middle to upperclass area with many working professionals as well retirees. Business cards will be handed out to other business contacts/reps.
What 3 things would you like to communicate to your audience through your logo and stationery?
Speedy/Efficient Service
Honesty/Reliablity
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Pictorial / Combination Logos, Emblem Logos, Wordmark Logos
What colors do you want to see in your logo and stationery?
No specific colours in mind. Although something that looks good on both a white and coloured backgrounds is prefered and ideally it would still look great in Black and white (ie. receipts) the logo will be used for everything from business cards/letterheads to staff shirts and exterior store signage.
Here is a rough mockup of the exterior building colours we plan to use. (Blue/Orange)
http://dl.dropbox.com/u/10003455/sidevie...
What colors do you NOT want to see in your logo and stationery?
Artists Discretion
What adjectives should best describe your logo and stationery?
effective,
Where will your logo be used (print, website, etc.)?
Instore:
Business Cards, Letterheads, Staff Uniforms/Shirts, Cash Register Receipts, advertising material
External:
Store Signage
Advertising Material/flyers
Do you have additional info or links you want to share?
It's going to be called Hill Street Express since thats the street it is on and express to convey speedy/friendly/reliable service.. There is a mountain in the background.
If you are going to include hills/mountains etc in your design it is important to convey that the business is in the city not out in the country.
Materials
Contract
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