LET ME TELL YOU ABOUT US:
High Brace Software (HBS) is a newly formed holding company in the Enterprise B2B Software market.
The business goal of HBS is to acquire software companies that are in maturing markets, fix their businesses (profit and growth) and then combine them to create substantial value for our investors. HBS will be the legal entity that acquires these businesses but will not be the operational company that runs them. Therefore, we need a brand and an identity that can be separated from the companies that we acquire.
The founders are 2 senior (Texas-based) executives who are partnering with Austin Ventures (http://austinventures.com/growthequity/c...) in their CEO in residence program.
"High Brace" is a white water kayaking term. A "High Brace" is a stroke that is used to avoid a certain capsize in tumultuous waters (eddys, currents, etc). We like the double entendre/metaphor to our business goal: we are saving companies from certain failure (capsize) in this tumultuous business environment.
HERE IS WHAT WE NEED:
This project is for: Logo, letterhead, and business card design.
We have a separate Web development project going on with another contractor and we are willing to network you together to ensure that the logo design matches the style and color palette of the Web layout.
OUR TARGET AUDIENCE IS:
Bankers, CEO's of software companies, other financial types.
WE LIKE THESE DESIGNS:
Open to any creative ideas. I would like it though to be clever - that is most important to me.
Potentially something that draws on the metaphor (described above). But again something clever!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A clear picture of a Kayak or paddle. Abstract would be fine... wow us.
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