LET ME TELL YOU ABOUT US:
This logo design is for a start-up company
The company is focused on helping people save money with mobile coupons while also helping non-profit organizations raise money for their cause.
The product is a web-based platform and suite of mobile applications that allows for the distribution and use of mobile coupons and non-profit fundraising.
HERE IS WHAT WE NEED:
We need a logo (with vector graphics) that can be used as the main logo on our web site and that can also be used on our stationary and business cards.
Although we do want colors for the logo, the logo should also be able to stand alone and look good as a plain black and white image.
The logo text should be:
OUR TARGET AUDIENCE IS:
Local Communities of business owners and smart phone users.
Our target audience includes smart phone users who care about saving money and helping people. Basically -- hip young professionals and savvy soccer moms.
We want to communicate that our solution is incredibly simple yet cutting edge, and we want to communicate that we help people save money while also helping to raise money for important non-profit causes.
WE LIKE THESE DESIGNS:
We want something that's simple, clean, and looks good online or on a business card.
The logo should communicate the idea of saving money in the logo itself. I like how the mint logo does this while staying simple.
And I like the use of the heart shape in the Zendesk logo -- subtle, yet simple and effective.
The Zwinky logo is really eye catching and grabs your attention.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
This is the color scheme that we're using for our web site, and so the logo should incorporate these colors.
However, the logo should certainly look good in black and white also, and not be too driven by the colors necessarily.
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