Target Consultants, Inc.
WHAT DO YOU DO?
Talent engineering and consulting to high tech companies, and speaking engagements
WHAT IS YOUR INDUSTRY?
High tech: IT, software, chemical, pharma, telephony, electronics
DESCRIBE YOUR AUDIENCE
Much of our work is in the high tech arena, including IT, software, chemical, pharma, telephony, etc. Audience is C-level decision-makers in sales, technical support, and customer service for tech companies.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1 - 21st Century spin & awareness
2 - Image of strength- or wealth-creation
3 - Results oriented / action oriented
Style and Concept
WHAT STYLES DO YOU LIKE?
Our current logo is an overlay of the T, C, and I of the company name, and you could use that as a base if youd like and give it a 21st Century spin, OR come up with something new and different. Im always open for new ideas. Logo is currently the overlay, and if youd like to build more off the target idea in the name, thats fine, except I dont want it to look remotely like the logo of the Target department stores, eh?. Id like the logo to project a dynamic, 21st Century feel, that also shows action, and positive results. See notes below regarding colors, etc. (A copy of the 25-year-old logo is attached in materials.)
1 - Updated logo
2 - Letterhead, #10 envelopes, and electronic letterhead
3 - Business card template: Front only, no back design
4 - Mailing labels to print on 3 1/4 x 4" label stock
WHAT COLORS DO YOU LIKE OR HATE?
I like the colors blue, white, and gray. Blue is the color of credibility, and white is purity, gray is stability in the psychology of color parlance. If youd like to add a warm color to it (red is okay), if you think it needs a balance, Im open for ideas, but see my comments below on other colors. The company name is currently printed in caps: TARGET CONSULTANTS, INC., although it could also go lower case. Current font used is Arial, although Im wide open for suggestions.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
In the psychology of color, Id like to avoid yellow (stimulates the appetite fast food stores use this color), and avoid orange (for the same reason). The color red stimulates action, so Im not opposed to it in the logo, if you think its needed for balance. Now, color psychology aside, if youre into color spectrum, and have a great idea that might use yellow, orange, etc., go for it, as Im wide open for ideas.
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