LET ME TELL YOU ABOUT US:
Momentum Fundraising Partners is a newly formed private company operating in the United States and Canada that helps schools and other community groups raise funds while supporting other social programs such as the environment.
The company makes extensive use of social media and the Internet. We will couple our online presence with the actions taken by students and parents.
We help schools and other organizations implement community-powered fundraising campaigns that are:
Easy to explain
Simple to execute
Educational by nature
Support important social or environmental causes
Our programs let schools generate more with lessthey can raise more funds and they can do this with less effort, less difficulty, and less impact on the environment
HERE IS WHAT WE NEED:
As a start-up we need a corporate identity to establish the company. It will be used primarily for stationary, print materials, website, and social media.
We expect that the brand will be used in materials that schools and community groups will download and print and we expect quite a number of groups will photocopy material that includes the logo as well. (Therefore, reproducibility is very important.)
OUR TARGET AUDIENCE IS:
We are targeting individuals who participate on school councils and PTAs. The target audience of PTAs is mostly comprised of womentypically mothers of school-aged children. However, the brand must resonate with sports team coaches, Scout leaders, and other community leaders. It also has to work for parents and friends of the children who will want to visit the site and engage in the social media elements of it.
WE LIKE THESE EXAMPLES:
The identity needs to include both a graphical image and a word mark. It will be important that the identity or portion of it the graphical element) is recognizable on its own and suitable for micro-images on social media pages, etc. Ideally, that graphic element could be used with a family of independent product brands. (Think like an automotive brand: e.g., Nissan Altima, Nissan Xterra, Nissan Quest, etc.).
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The brand has to be clear. It has to be professional but friendlyan accessible identity that will appeal to parents and teachers. The brand has to communicate credibility and trustit has to be a safe brand.
The brand must work in print, online, and on a wide range of promotional items (shirts, mugs, caps, etc.). Were not wedded to any particular color.
We are not an environmental organization. We are a fundraising company for schools and community groups, so we definitely do NOT want the following:
Anything explicitly environmentalno trees, leaves or rainbows, etc.
We do not want the colour green to be included in any overt way.
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