LET ME TELL YOU ABOUT US:
Am an independent/freelance public relations practitioner with more than 15 years of experience in the field of communications. I provide writing, editing and media relations services to small businesses and non-profits.
Robin and Tracy are my first and middle namesso my company really is me.
While personally I am hopelessly attracted to hot pinks and girly things, my business world is strictly professional. Most of my clients are fairly traditional and conservative. They make a significant investment in public relations services. My logo needs to reflect my professionalism and the high-quality product and services I offer. The graphic representation of Robin Tracy Public Relations must help instill confidence in the decision making process.
HERE IS WHAT WE NEED:
My independent public relations companyRobin Tracy Public Relationsneeds a logo and business cards/stationary collection. The logo will be the foundational building block for all of my marketing efforts and will be used with:
= My blog (http://www.robintracypr.blogspot.com/)
= My website (www.RobinTracy.com)
= Powerpoint presentations
= Facebook business page
= Online and traditional ads
You get the picture, right?
OUR TARGET AUDIENCE IS:
small business owners, ministries, book authors/publishers,
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Skys the limit on design ideas but keep these in mind:
My professional style is both elegant (but not stuffy or fancy!) and vibrant.
The name (Robin Tracy) must be included in the logo, together with a bug or icon that can be used as a brand icon, independently from the name.
Robin Tracy can be presented:
= With a hyphen or other symbol between: Robin-Tracy, Robin.Tracy, etc.
= As one word but the two words must be distinct: RobinTracy, ROBINTRACY, etc. Not robintracy or ROBINTRACY
Incorporate the tagline: Be heard. Be seen . Be known
The logo does not need to include public relations unless the design supports it.
Design must be useable/recognizable in B&W as a 1-color and reversed (white on black)
Design should be elegant, sophisticated, easy-to-read, clean (but not sterile) and friendly and a little bit playful but professional
The logo should stick with you and feel like a brand rather than just a company name
Should impart confidence
MUST appeal to both male and female decision makers
2-Color or 4-Color are OK.
Please show your entry on a white AND black background
Business stationary collection should not incorporate a full bleed as I will be printing from my color jet printer ONLY initially, which is not capable of printing full bleed.
**Business cards will be done at a printer so a full bleed can be incorporated into the design of the business cards if needed**
No 3-D, No reflections
No cheesy clipart
Avoid creating a super horizontal logo that wont work well in narrow spaces.
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