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Business Info

Business Name

Greysys

What do you do?

Our company focuses on advanced cyber security research and development. The services we provide to both government and private sector include malware analysis, vulnerability discovery, penetration testing, network defense, custom software solutions, and advanced technical training.

The name comes from a couple meanings. Grey as in grey matter. The work we do is highly technical and challenging, and we love to focus on things that challenge our thinking and finding the best solutions for our customers. The second meaning also refers to the grey area where security research sometimes resides. There is a balance between the good/white/defense, and the bad/black/offense. Hence the name Greysys.

What is the exact name you would like in your logo?

Greysys

You'll receive designs for biz cards, letterhead and envelopes.

logo, biz cards, letterhead, envelopes

Target Audience

What is your industry?

Software and InfoTech

Describe the target audience for your logo and stationery

The logo will be used in both print and web. Ideally, it should work on merchandise as well (shirts, etc). We target public and private sector companies for offering cyber security services, custom software development, and vulnerability expertise.

What 3 things would you like to communicate to your audience through your logo and stationery?

Professionalism, Innovation, Expertise

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image

What colors do you want to see in your logo and stationery?

Darker colors, grey makes sense given the name, but we are open to other colors like red, orange, blue

What colors do you NOT want to see in your logo and stationery?

yellow, pink, purple

What adjectives should best describe your logo and stationery?

Simple, clean, sharp, smart

Where will your logo be used (print, website, etc.)?

Print, web, merchandise, buildings.

Do you have additional info or links you want to share?

We'd probably prefer no shields, or keys.

We'd invite creativity on breaking up greysys visually as well between the 'grey' and the 'sys', by color, font, capitalization, emphasis, etc, but it should still be considered one word, but it doesn't have to be differentiated either.

Some logos we like:
http://www.logogala.com/gallery/details/... - simple, clean, neat swirl
http://www.logogala.com/gallery/details/... - similar to above
http://logofaves.com/2011/03/fall-seven/ - memorable F/branding
http://www.logomoose.com/pending-logos/i... - I like how this logo conveys high technology
http://www.logogala.com/gallery/details/... - again, simple, clean, and an image that can be used by itself as the brand is established.

While the logo itself may be simple, not flashy, the business card is encouraged to be unique and memorable. An all dark grey background on the business card might be a fun idea to see.

Materials

Contract
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