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Business Info

Business Name

Illumina Business Consulting

What do you do?

We assist companies of all sizes including government and non-profit organisations to strategically plan and solve their business problems. Particular focus is on Sales & Marketing, Finance, Operations, Human Resources and Information & Communications Technology.

Company Motto is "Helping Organisations Grow To Their Full Potential"

What is the exact name you would like in your logo?

We require 3 logo formats: "Illumina", "Illumina Consulting" and "Illumina Business Consulting" (refer to "Illumina Consulting Draft" image attached for reference)

You'll receive designs for biz cards, letterhead and envelopes.

We will require design for Business Card, Letterhead & Envelopes.

We also would be interested in A4 Double Sided Brochure & Website to negotiate with the winner as soon as Logo & Stationery design project is completed. We would give you all the written information required.

Target Audience

What is your industry?

Consulting For All Company Sizes, Government & Non Profit Organisations

Describe the target audience for your logo and stationery

Demographic: Ages 30 to 75, predominantly Older Male Entrepreneurs, Top Executives and Business Owners that are Tertiary Qualified living in metropolitan cities of Australia.

What 3 things would you like to communicate to your audience through your logo and stationery?

Integrity, Familiarity, Quality & Satisfaction. A logo you can easily describe and remember which is Scalable.

Illumina means "To Shine" in Latin and we want sunshine rays to reflect out from company name or similar. (refer to images attached for examples of sunshine rays & example from Third Horizon logo)

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text & Image however image should be able to stand alone and be recognisable without text.

What colors do you want to see in your logo and stationery?

Preferred predominant or only colour to be Blue: #005099. Suggested colour combination as per following website unless designer recommends better alternatives: http://www.colorcombos.com/combomaker.ht...

What colors do you NOT want to see in your logo and stationery?

Heavy Colours. We want to inspire!

What adjectives should best describe your logo and stationery?

Integrity, Familiarity, Quality, Satisfaction

Where will your logo be used (print, website, etc.)?

Print, Website, Television, Merchandising

Do you have additional info or links you want to share?

We require a black and white version, an inverse black and white version, an inverse colour version, the colour codes used for the logo that is the CMYK breakup and the Pantone (PMS) number as well as vector based images. The logo to be up to 2 colours maximum and no shading.



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