• Award$300
  • Entries75
  • Creatives29

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Background

Industry

Health Care & Biotech

About Your Company

Prime Medical Device is a medical device distribution (sales) organization focusing on the sale of orthopedic and other medical implants. The target customers are surgeons, hospital administrators, and other healthcare professionals. Prime Med Dev is a new and young organization and I desire our logo to reflect that while remaining conservative as to not be offputting to hospital administration and physician targets. The main products offered at the moment are orthopedic implants with a focus on knee replacement implants.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Other

Preferred Logo Style
  • No Preference

Preferred Fonts
  • Sans-serif

  • Serif

  • Mono

Colors to Explore

Red

Orange

Designer

Logo Text

Prime Med Device

Top 3 Things

Trust, innovation, exceptionalism

Vision

The winning logo looks like something a hospital CEO can recognize and identify as a legitimate organization worth doing business with. As well as something that can drive curiosity from potential patients if placed on the side of a vehicle. It will inspire confidence on a business card, and excitement from surgeon targets.

Orientation

Horizontal

Number of Sides

Two-Sided

Size

Standard U.S. Canada (3.5" x 2")

Corner Style

Square

Text

Logo, Company name, Name, Title, Mobile Phone, Email, Quote on back ("Comfort is the enemy of progress. - P.T. Barnum"),

Vision

The business card should be professional and appropriate for a hospital or surgical setting while still remaining innovative and foreward thinking. I want the cards to inspire trust, but with the quote on the back bringing a bit of curiosity into the mix. Please also allow space on the back of the card for written notes as often sales professionals are leaving cards for target physicians with handwritten notes. The font should be innovative in nature, not stuffy or too sterile/professinal.

Materials

Contract
Files

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