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Business Info

Business Name

BlackRock HCM Inc.

What do you do?

We are a startup Healthcare Construction Management firm that delivers Construction Management services exclusively to hospitals and medical facilities. Construction Management is a professional service that is responsible for the overall planning, coordination, and control of a construction project. We are an advisor to the owner, and our role is to provide construction advice to the designer and design advice to the contractor.

What is the exact name you would like in your logo?

BlackRock HCM

You'll receive designs for biz cards, letterhead and envelopes.

Thanks

Target Audience

What is your industry?

Healthcare and Medical Construction

Describe the target audience for your logo and stationery

Executives within hospitals and medical facilities.

What 3 things would you like to communicate to your audience through your logo and stationery?

Strength, Healthcare Expertise, Professional/Corporate feel

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and Image most likely, but am open to alternatives.

What colors do you want to see in your logo and stationery?

Will leave this to the designer, but colors should convey a sense of trust.

What colors do you NOT want to see in your logo and stationery?

Brown

What adjectives should best describe your logo and stationery?

Professional, Bold, Competent, Innovative, Trustworthy.

Where will your logo be used (print, website, etc.)?

Website, Marketing collateral, Stationery, etc.

Do you have additional info or links you want to share?

We would like a clean and simple logo that conveys a strong corporate feel. It would be nice for the logo to convey the healthcare industry focus of the company in a subtle way, but its not required.

The HCM in the company name is shorthand for Healthcare Construction Management. We would like a version that includes just the logo and a version that includes a tagline Healthcare Construction Management for use in situations where the HCM designation is not well known, but we can deal with the tagline in the wrap-up phase if thats easier for the designer.

Materials

Contract
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