LET ME TELL YOU ABOUT US:
Grow New Business helps agencies plan, prospect and pitch for new business more confidently and more successfully. We help with all aspects of new business
Creating killer credential material and RFPs that stand out
Diagnosing where you can improve (by talking to the prospects that didnt pick you), where your best opportunities lie (Existing clients? Growth areas?) and how you stack up vs. competition.
Training you and your staff in new business topics: How Agencies Get Pitching all Wrong, Cold Calling 101, Agency Self-Promotion Basics.
Working with your pitch teams on getting to the answer quickly and making sure the pitch is a winner.
Our services are a mix of one-time seminars, short term projects or a longer-term consulting engagement of up to 6 months.
HERE IS WHAT WE NEED:
Logo which will be used on:
1. business cards
2. email stationery
3. Microsoft Word stationery template
4. Microsoft Power Point templates
OUR TARGET AUDIENCE IS:
Customers are: new business personnel at small to mid-size advertising, design, sales promotion and digital agencies. Over time, our services might be applicable to more than just advertising agencies (say public relations or consulting firms, for example). Specifically, within an advertising agency, well be talking to:
Owner, founder, or president: This person normally oversees pitch activity and calls the shots on which opportunities the agency pursues. They set the overall vision for the agency and should be the person to provide leadership during a pitch (networking with prospects, staffing a pitch, final decisions on pitch content and creative product). Theyd most likely be the person who hires me and authorizes the expense.
New business director or an account/planning director who winds up doing most of the work on pitches in addition to their regular job: This person is charged with talking to prospects and preliminary vetting of opportunities, creating together credential material, orchestrating everyones efforts towards pulling together a pitch, writing the pitch presentation, coordinating logistics, writing the compensation proposal and everything in between.
Advertising people are generally savvy consumers of popular culture. They are hip or certainly think they are. They are professionals when it comes to brands and marketing.
Anyone involved in the new business efforts of an agency is:
Overwhelmed, working longer hours than their colleagues and stressed to the breaking point. They feel acute pressure from their management to win and are devastated and frustrated when they dont.
Often doing it in addition to their full-time job. With public holding companies looking for cost savings in every aspect of their operation, in larger agencies the new business staff is stripped to the bone, if it exists at all. Many smaller agencies dont have a new business staff.
Under pressure. Given the overall economy, and general beleaguered state of the advertising industry, agencies are under the gun to win new business to replace declining revenues from current clients.
What we want them to think:
Grow New Business can jump-start your efforts by training your staff and spearheading improvements in how you plan, promote your agency, prospect and pitch for new business.
WE LIKE THESE DESIGNS:
1. NeutraFace in all caps used on SHAKE SHACK signage in New York City. http://www.houseind.com/fonts/sightings/...
2. JobBound logo -- like fun, retro hip look of logo www.jobbound.com
3. Trailer Park logo -- also retro hip www.trailerpark.com
4. Lake Captial logo -- fun, smart logo for a conservative private equity firm www.lakecapital.com
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The name "Grow New Business" automatically leads to ideas in the growing/nature realm which we've explored and have felt like it's too expected and not fresh. Growing, nature ideas are OK but I'll be looking for a fresh, interesting take. No leaves or flowers growing out of letters, please.
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