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Business Info

Business Name

proxxi

What do you do?

We are a non-profit youth center/club operated by young people, for young people.
We have about 200 active members and we organize activities 7 days a week at our clubhouse in central Stockholm. Our main activities are, Karaoke, computer games, board games, watching movies, and a hack space.

What is the exact name you would like in your logo?

proxxi

You'll receive designs for biz cards, letterhead and envelopes.

The visual identity is to be implemented with all our printed and digital material, such as a web site, posters and brochures. This use should be the main focus. A logotype, a font face, and suggestions on main and complementary colors for the visual identity should be included.

Target Audience

What is your industry?

Youth NGO

Describe the target audience for your logo and stationery

Nerdy 15-25 year olds living in Stockholm (Sweden)

What 3 things would you like to communicate to your audience through your logo and stationery?

We want to communicate that this is a nice place to hang out
That its open to everybody
That were an non-profit organization for computer nerds, anime fans, gamers and other associated subcultures

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

The logo should be image and text or just text

What colors do you want to see in your logo and stationery?

None specific

What colors do you NOT want to see in your logo and stationery?

None specific

What adjectives should best describe your logo and stationery?

Nerdy, welcoming, non-profit, youthful, relaxed

Where will your logo be used (print, website, etc.)?

Website(wordpress), posters, signs, brochures, general advertising

Do you have additional info or links you want to share?

We are looking for a complete visual identity, including logotype, typography and colors and how they work together creating a design. The totality should therefore be the focus of your suggestion, not the details. As long as it looks descent, you can explain how it should be used together in different contexts. The identity should be timeless, rather than modern

Please give your example in the context of a mockup poster and a first page of a small website.

our current website can be found here, it is awful in every way. Your visual identity package will be used as the base for a total redesign. Feel free to look around for a more in-depth feel of the organization but if you stumble upon the picture archive you will see that the club house has a certain funky (as in not clean) quality about it. This has changed and we do not want our logo to communicate funkyness

www.proxxi.org

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