LET ME TELL YOU ABOUT US:
This project is starting with a logo and branding criteria for print and digital media, but will quickly expand to Web site development and other marketing/business development tools. And, we're in a hurry to get things done.
So, here's what we can tell you about us....
GlobalThinking provides marketing, growth strategy, and C-level communications support to international high tech, professional services, and financial management companies. The value we provide clients is rooted in our:
-- global perspective (company founders have lived and worked extensively outside the U.S.)
-- smart, practical, collaborative approach
-- unique mix of highly-creative and highly-analytical capabilities
-- extensive experience working with senior level clients, including many C-suite executives
We're 40-somethings, so not really Gen-X or babyboom, but that plays to our advantage as we can toggle between both for clients.
Our 'personal' internal and external image is something like this... we wear anything from Ralph Lauren suits to jeans in the office... depends on the day... The office is filled with stuff from around the world celebrating our life experiences. For fun we continue to travel all around the world (most recent places include: Myanmar, Sri Lanka, Thailand, Caribbean, Estonia, the Alpes, skiing in Park City... all places to explore the wonders of the world). We bring this 'love of the world' perspective to our work.... even if it's for really conservative 'stick in the mud' clients!!!
Here are some of the words/phrases that we've thrown up on a whiteboard or with post-its that describe us (in no particular order):
-- 'get' how to market B2B cos
-- not U.S. centric
-- extensive experience in Asia (in particular China and Hong Kong) and Europe
-- Industry expertise in (with some major global brands names e.g., McDonald's, GM, Apple, BMW, etc.)
-- private equity (clients, not us)
-- IT outsourcing
-- financial services
-- management consultants with both a poet's brain and the academic pedigree of serious analysts (Kellogg School of Management grads)
-- our 'agenda' is the client's, not ours
-- deliver tangible results on limited budgets
-- our marketing activities are ONLY tied to the revenue pipeline... nothing pretty that doesn't bring in business
-- no 'ivory tower' stuff... we work with C-level execs on really practical solutions
-- main founder's initials are 'MBB' and she signs all correspondence this way.
-- headquarters in Chicago and Shanghai
-- need Chinese influence in our branding
-- great writers
-- great at dealing with difficult clients and people
-- highly respected by international clients and peers... not typical Americans
-- energetic, wise, thoughtful, collaborative, intellectually provocative, supportive, results-oriented, value-focused, risk takers, China lovers, in awe of innovation, 'get' the client.
As marketing folks we have, strangely, not agreed on a tagline. but, we're open to ideas using the above post-it messages.
Thank you very much for your ideas. We want to establish a relationship with a great creative source who will support us on an on-going basis.
GlobalThinking LLC Executive Team
HERE IS WHAT WE NEED:
We need a logo that will be understood across the world. So, no english words. The image of the firm is conservative but creative (see words above). Then we need a branding framework for print, b-cards, and digital communications (email, powerpoint, Twitter, LinkedIn, and possibly Facebook). After this project, we need a Web site (quickly) as the next extension of the work. Going forward, we'll need other branding support
OUR TARGET AUDIENCE IS:
Our clients are c-level executives mainly in professional services, high-tech outsourcing, and traditional industries. So we need to speak both 'old school' and 'new school' as part of our approach is to bring them into the 21st century. And, again... global, global, global in scope.
WE LIKE THESE DESIGNS:
We don't want to influence your creativity. But, sending us a 'globe' is not what we're looking for. We have that in our name.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Again, no english words, this is a global company. GlobalThinking is one word on purpose. Need to merge the intellect, the international aspect, the creativity, all in one.
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