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Business Info

Business Name

Gift-It-Forward

What do you do?

This is a web-based platform that enables parents and children to organize parties together with a charitable aspect. Hosts will be able to send e-invitations to their friends and family and choose a charity to support. The business is based on guests contribution to a gift as well as to a charity, so want to convey the spirit of giving and generousity somehow in the logo.

What is the exact name you would like in your logo?

Gift-It-Forward

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Internet

Describe the target audience for your logo and stationery

The target audience will be people who are interested in giving back to society. They are aged 25-50, male and female (most likely parents),
mid-to-high income bracket, expatriates in a foreign country. They live a transient lifestyle and dont want to accumulate material things, but rather want to contribute to society and instill the value of giving in their children.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Fun but responsible: Simplifying the party and gift experience
2. Trustworthy: this is a social enterprise and want to ensure people believe we are doing good, helping people and the environment
3. Generousity: Giving and getting gifts that make a difference

Customers should feel happy, fun, and generous. Customers should feel happy, fun, and generous. This is a unique business as it allows for collective gift giving as well as charitable gifts.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image and text, or text only. Maybe use a birthday candle as the letter i? (just an idea and not a must! Be creative!) Text should be the most prominent and can involve images, as long as the images are not overwhelming the text. Simple and not more than 3 colours, printable in B&W. Clean lines, not so "cartoon-y". May or may not include the tagline Presents with presence.

Would be nice to have an element of the logo that could stand alone in other marketing material without the use of the text (i.e. the star from the Make-a-wish logo).

LOVE the Make-a-wish foundation logo for its simplicity and the emotion evoked from the shooting star. Don't like the other logos loaded as they are too focused on the image and don't have much feeling behind them.

What colors do you want to see in your logo and stationery?

Red? Green? Not quite sure yet. Will rely on designers recommendations.

What colors do you NOT want to see in your logo and stationery?

Pink, purple, brown

What adjectives should best describe your logo and stationery?

Sophisticated, fun, happy

Where will your logo be used (print, website, etc.)?

Logo will be used on website, business cards, presentations, and any print marketing material

Do you have additional info or links you want to share?

Nope. Thanks!

Materials

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