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LET ME TELL YOU ABOUT US:

We're looking into launching a game rental service (a la GameFly) in Europe. Our subscribers will be able to rent an x amount of games per month for their consoles. After they return their games they'll be shipped the next games on their wish-list.

HERE IS WHAT WE NEED:

During our market research and negotiations phase we'll have to start forming our identity. Starting ofcourse with the logo and stationery. When this project gets a 'go' all kind of design work will follow (website, brochures, etc.).

OUR TARGET AUDIENCE IS:

Our target audience is every gamer, young and old(er). We're aiming at attracting both the hardcore as the more casual games. We wish them to think about us as being;

- have some funk and punk

- a bit rebellious

- professional

- gaming enthusiasts

- modern

WE LIKE THESE DESIGNS:

we're really looking for a smart, elegant yet spiffy design. I would like to stay away from examples and wait what you guys are coming up with, otherwise I feel we'll be steering the creative process a bit too much. Will comment on your designs frequently to give some direction.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

some sort of element with a ring (GameRing). Will come back at the 'dont wants' later on.

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