• Award$400
  • Entries96
  • Creatives34



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Creative Brief

Who are you?

We are a brand new audio visual company. It has been started by two like-minded people with the goal of providing highly professional services. Both of us have many years in the industry and are committed to top-quality work. We take great pride in our work and will never take shortcuts and therefore are not interested in dealing with anyone who wants to cut corners. We stand by our workmanship and know that our quality of work is second to none.
We have wide experience and aim to provide numerous services - to both the domestic and commercial sectors. Ultimately, we want to be involved in all aspects of the audio visual industry.
Here is a list of some of the services we will offer:
Custom work
Rack manufacture
A key aspect of the company is the manufacture of custom cabling. We also wish to establish ourselves in the music and recording industry with the manufacture of professional cabling and provide custom solutions for the professional musician. We also plan to become a reseller of equipment, but this will be a side of the company that may take time to establish and expand.
We will be selling our products via our website, word of mouth and .
Our aim is to stand out from the crowd by supplying a quality product.

We are based in Sydney, Australia and would like to offer our services worldwide.

What do you need?

We require a logo, letterhead and business cards. It will be needed for our website, correspondence, business cards and watermarks. We require something that will catch the eye while reflecting our commitment to high-quality work.

Who Is Your Audience?

Our audience are those who need all things audio visual, both commercial and domestic. We want to impress our professional attitude but dont want to confuse people by overwhelming them with too much information.
We also want to supply products to those in the musicial industry, such as guitar and microphone cables and the various cabling and racks needed for sophisticated recording.
As we both have many years experience in the event, production and touring side of the audio visual industry, these will be the markets we will target heavily with the supply and manufacture of cables, equipment racks and allied equipment etc. We would like to be a company to which other AV companies come for all their supplies.
With the huge growth in technology, it has become bewildering for individuals in the domestic market trying to sort through the huge variety of equipment being offered. We would like people to come to us for assistance for both the purchase and installation of AV equipment.
We also have extensive experience in the commercial installation field. Having contracting to many of the leading companies, we would see this as a continuing part of the business but would also like to start our own installation company. We plan to offer everything from consultation to design and supply and installation.


We Like These Examples

We dont have any examples, rather we are open to all ideas. We would like the design to be simple and bold, not too complicated or busy. One idea that we like is an eye wearing a pair of headphones, which encompasses both the visual and audio. However, there are no doubt many other good ideas you as creative designers can provide, we would like for you to put forward your own ideas as you may have something that will suit better.
The name of the company is FYI AV which stands for "Future Years Innovation". More emphasis on the FYI AV.

We Absolutely Must Have

Only the spelling. The FYI AV must be as shown with the space between FYI and AV. Also the FYI AV stands for "Future Years Innovation" However the emphasis should be on the "FYI AV" and the logo itself rather than the words "Future Years Innovation".



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