LET ME TELL YOU ABOUT US:
Fusemode is an innovation consultancy based in Lule, Sweden. The company is committed to helping product and service developing organizations to better understand what their customers need and desire. Fusemode deploys a wide set of skills and methods to facilitate participatory product innovation in both short-range and long-range projects.
The company name refers to a mode of thinking and acting, which focuses on fusing ideas from a broad range of disciplines, i.e. we help companies become better at cross-functional innovation.
HERE IS WHAT WE NEED:
As you can see on our website (www.fusemode.com), we have a very simple logo. It is more of a text block, really. We need a professional logo, which can help to communicate the cross-functional innovation aspect of our services (i.e. the fusion of ideas from different disciplines). The logo will be used both on the website and on all our stationery.
OUR TARGET AUDIENCE IS:
SME:s and also some larger companies in the manufacturing industry (automotive, metalworking, aerospace). We want them to think of Fusemode as a company that is up-to-date with the latest trends and research results in the field of creative product development, and is able to provide them with methods and tools that result in long-lasting impact on productivity, effectiveness, customer value, etc.
WE LIKE THESE DESIGNS:
We are mainly looking for a "Web 2.0" style logo, rather than a "law firm" style logo. What we like about logos like Technorati or Basecamp is that they combine a very nice, relatively classic, typeface with a fairly simple symbol.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We don't have any restrictions on color or typefaces, we are pretty much ready to scrap our old logo and color scheme ASAP.
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