LET ME TELL YOU ABOUT US:
OceanCity.com is a destination guide to the resort town of Ocean City, Maryland. Ocean City is one of the most popular resorts on the east coast of the US. We offer hotel and restaurant guides, online reservations, an online community and other information to help visitors plan the best vacation possible.
HERE IS WHAT WE NEED:
We need to revise our existing logo. The logo will retain the two elements of the text of 'OceanCity.com' and a crab design.
A problem with the current logo is that the crab and the text are not well integrated into a single unified logo. Another problem is that the crab is a too detailed illustration and does not reproduce well in print or clothing.
The logo should convey both the promise of a fun vacation and that OceanCity.com is the authoritative site for Ocean City. In other words, the logo should be fun without being goofy or cute. We also want to convey the message of being the most up-to-date, hippest place to get the best vacation.
To the extent that the crab is realistic it should look like the native Maryland Blue Crab, with its coloring. The crab should NOT be red - the color of a dead, cooked crab.
Whether or not to include the beach ball that is in the current logo is an option that we leave to your judgment as the designer. The beach ball can either be retained in the new logo or removed from the logo.
The crab should integrate well with the text to create a well-balanced, integrated logo. We are open to various ways of presenting the crab: realistic, stylized, minimalist brush strokes that suggest a crab, or a cartoon (whether with a human personality or without). The crab can be seen from the front or the side, pincers up or resting. The crab can be placed beside the text or above the text.
OUR TARGET AUDIENCE IS:
Vacationers to Ocean City. The logo should work for a wide range of travelers including families, honeymooners, business travelers and teens.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design must include a non-red crab
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