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LET ME TELL YOU ABOUT US:

My name is Jules and I love - I mean I really love - to help pre and post natal women feel their best - physically and emotionally.

I am a highly trained coach with extensive experience and I am deeply passionate about what I do. I train every part of the body that was affected by the pregnancy and delivery. This is what I refer to as "intelligent training" - it covers everything you would expect to see and a number of things that are impossible to see. I have a particular focus on helping women who are re-entering the workforce after being off during their pregnancy.

"Fitness with Jules" has been operating for more than six years. I am based in Ottawa, Canada but I have plans to provide materials online that will be available to women anywhere. I provide personal training, specialized classes and support/resource materials.

HERE IS WHAT WE NEED:

I have a brand now but it needs a major refresh. I'd really like you to look at it - fitnesswithjules.com. A web makeover will happen once we have the brand redone.

I need a new brand that will work on the web, stationary, resource materials, forms, t-shirts, caps, social media and a range of other signage.

I'd like to have some continuity between the current brand and the new brnad, but you have loads of flexibility to work with.

OUR TARGET AUDIENCE IS:

I work with all pre and post natal women - women who have been invovled in fitness in the past, and those who have not. The work I do is for women who want coaching as well as fitness training - it's a full experience.

WE LIKE THESE EXAMPLES:

The brand needs to be clean, immediately recognizable and reflect me - I genuinely personify my brand. I'd like the design to have a sense of motion and energy.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The brand must communicate a sense of fun. It has to be approachable, personable, and accessible, but it also has to be professional and credible - I'm fun, but what I do is serious. It has to be crisp and clear, and - you'll love this - it HAS to be pink.

Here's what I Don't want:

- no strollers

- nothing too modern or corporate

- nothing that is harsh or suggests boot camps or the military

THANK YOU SOOOOO MUCH

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