LET ME TELL YOU ABOUT US:
We are a mindfulness training centre which uses contemporary psychology and management tools combined with ancient Buddhist meditation techniques to teach people deep skills for relieving stress, enjoying the day to day and providing sophisticated ways of resolving troubling situations and emotions.
Many people have a notion of meditation being for monks, we know it is incredibly helpful to almost everybody and present our training in a way that is deep but also practical, fun and engaging. Somehow we want to show this in our logo design.
HERE IS WHAT WE NEED:
We need a logo for all of our marketing material and the website (have a look www.mindfulnesscentre.com) and we also need the corresponding stationary ie business card(see attached 'old business card sample' doc for details), with compliments slip and A4, A5 letterhead designed. At the moment we have gone with birds (see website and attached newsletter), and complemented this with a picture on every main page of the site but as a non designer I am sure this first attempt can be improved upon! Feel free to work with the bird concept or go for something completely different colours, font and tagline are all able to be changed.
Combining fun, meditation and being taken as a serious training organisation is ultimately what we want. we even had thoughts of a funny cartoon like character on top of a bamboo background feel free to be creative! We will visit the site daily to give feedback.
OUR TARGET AUDIENCE IS:
Whilst the work is profound, we emphasise a sense of fun and approachability for people from all walks of life, be they depressed, wanting better parenting skills, organisations wanting to develop staff, executives wanting to think clearer and excel or health professionals wanting to use the work with their clients and train others.
We do need whatever we come up with, whilst fun, to also present a professional image as much of our audience consists of high level professionals, and also meditators.
WE LIKE THESE DESIGNS:
We like designs that are simple, take your breath away, and have an element of beauty and gentleness. Add a dash of humour and cleverness and walluh - the perfect design!
Not sure if all this is possible: some things we like are Liana's blog at: http://thecellolesson.wordpress.com/, the uploaded life intelligence logo and design, and the grass picture is also cool. We will visit the site and provide feedback daily and look forward to seeing a beautiful design unfold.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The words 'Mindfulness Centre'
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