Fresh Produce Marketing Ltd.
What do you do?
I help fresh produce growers, wholesalers and retailers optimise their marketing, packaging and branding spend to more effectively drive sales, capture attention and build stronger relationships with customers.
What is the exact name you would like in your logo?
Fresh Produce Marketing Ltd.
You'll receive designs for biz cards, letterhead and envelopes.
If possible, no need for envelopes. As a replacement, I would prefer design for either a (1) 140mm x 105mm notepad that I could give away to clients or (2)a 75 x 75 post it note, also for client giveaways. Let me know if you would like me to send samples of what I currently use.
What is your industry?
I am in the fresh produce industry (that's right, yummy fruits and vegies!). I work with fresh produce growers, retailers/supermarkets, industry associations (ex Northwest pear Growers Assn) and all the people in-between (exporters, importers, wholesalers).
Describe the target audience for your logo and stationery
My target audience is 80% male. Personality wise, they range from salt of the earth growers, to very saavey and comercially astute growers, to CEO and Directors of industry marketing and promotion associations, to sometime quite arrogant retailers...and everything in between.
Age range is usually 35+.
Authenticity and credibililty is important to this audience. They do not suffer fools. Repuation and word of mouth is also important. When you are good, you get known. Most are passionate fresh produce people who would not want to be in any other industry.
What 3 things would you like to communicate to your audience through your logo and stationery?
I offer companies strong, confident and insightful advice on marketing, communication and brand strategy based on 20+ years experience within the fresh produce industry.
Clients report my strength is in the ability to see trends before they become everyday and covert those trends to strategies and actions that give my clients a competitive advantage. I am also known for asking questions and finding gaps that help clients get ahead.
I want the look to communicate fresh, innovative and strategic. I am bright and vibrant, so I would like it to be bright and vibrant without being frivolous. It needs to strike a balance between conveying confidence, knowledge and representing someone they can trust with their hard earned cash.
Personally, I am known for being passionate, authentic, and high energy. My clients trust me and trust my advice.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Ideally, text and image. Try and stay away from specific images of fruit/veg as my skill set reaches across all fruit/veg.
I am pretty no non-sense, so don't want anything too flowry with the text. Yet, I also want to look to say I am a female in a male dominated industry, so I want it to stand out without being girly.
What colors do you want to see in your logo and stationery?
The logos I've liked from a range of companies online have used a bright spot colour as a vivid point of contrast (think bright pink with black). The colours used ideally need to be in the palette of something fresh (the natural pink of a Pink Lady apple as opposed to an artificial neon pink, the blue of a blueberry, the deep red of an apple or the rosy red of a nectarine's blush). I am thinking I want something more warm coloured than cool coloured as the produce industry tends to overly use greens, browns, blues.
I am actually channeling a funky bright pink at the moment (my wallet, the inside of my briefcase, my diary) but it has to feel authentic, not forced.
Prefer the colour pallette to be 'summer' for those of you who are into personal style colouring lingo.
What colors do you NOT want to see in your logo and stationery?
Prefer not to see lots of green, brown or blue. let's stay quite bright and a bit funky. Nothing muted. No yellows or oranges.
What adjectives should best describe your logo and stationery?
Bold and confident. Trustworthy (not frivilous). Strong, direct, assertive but with a bit of fun and energy and creative chutzpah!
Where will your logo be used (print, website, etc.)?
Website, biz cards, online stationery (letterhead, invoices), customer giveaways (either notepad or post-it note freebies). Potentially, it will be used on cd's and product I may create. PPT presentations.
Do you have additional info or links you want to share?
My current website is: www.freshproducemarketing.com. Please do not use any of the colours here as it is way out of date and they look very forced and artificial.
No Files Added