LET ME TELL YOU ABOUT US:
Forsa is a startup migration consultancy targeting Egyptian nationals seeking to obtain a holiday, working or permanent visa to emigrate to Australia.
HERE IS WHAT WE NEED:
Our branding requirements include:
b) Business cards for both Directors
c) Corporate Letterhead
e) Comp slip
The creative brief for our logo is as follows:
Brand: Forsa (with a TM)
Tagline: Migration Consultants, Opportunity Agents (positioned directly beneath headline logo).
Preferred fonts: slight 3D, web 2.0 feel, bold and rounded.
Audience: 18 - 45 middle eastern nationals seeking visa to Australia
Brand personality: Sincere/Exciting/Bright/Young/Fun/Fresh
Look and feel: Web 2.0 3D, modern.
Imagery: Capturing motion in the logo, with a symbol left of brand name.
Preferred symbol: either a paper plane, stylized F, or symbol that evokes the word opportunity (e.g. a window?)
Brand mantra: Migration solutions for a world of opportunity (to be used faintly in background of all materials).
OUR TARGET AUDIENCE IS:
Egyptian, UAE and Kuwaiti nationals seeking Australian visa's.
WE LIKE THESE EXAMPLES:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Symbol to the left of main logo text.
Forsa (with a TM)
Tagline: Migration Consultants, Opportunity Agents
Colour Palette: Predominantly yellow with Black and Silver highlights and slight use of red within the symbol.
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