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Business Info

Business Name

Fly Wild & Free

What do you do?

We are minimalist, modern lifestyle and adventure brand. Specifically targeted towards those with an eye for impeccable aesthetic and appreciation of practical application of goods and materials. Currently in the beginning phases of building a brand; open to interpretation, but would love a unique, minimalist modern look (logo) that can easily be printed onto multiple formats (stainless steel growlers, sweatshirts, chalk bags, hats, etc).

What is the exact name you would like in your logo?

Fly Wild + Free or FWF with small type stating Adventure Begins Here.

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Internet

Describe the target audience for your logo and stationery

Males and females, millennials to Gen Y (ages 22-40). Adventure-seekers, artists, foodies, creatives. We are building a lifestyle brand that will influence community engagement, and adventure-seeking opportunities in a "cool", "hip" way. Relevant to all, but specifically targeted to an aware, modern user/buyer.

What 3 things would you like to communicate to your audience through your logo and stationery?

Change is good - use of a triangle or delta somewhere in design; does not have to be prominent, but could be in the text.

Adventure starts when/where you choose.

Importance of openness in everything we do.

Style and Concept

What colors do you want to see in your logo and stationery?

Black & White
Olive / White / Black
Rainbow (see Farmhouse logo above)
Option to have Black & White and full color easily interchangable

What colors do you NOT want to see in your logo and stationery?

N/A Open to suggestion

What adjectives should best describe your logo and stationery?

Clean, pure, open, visible, creative, modern, abstract

Where will your logo be used (print, website, etc.)?

Print and website (need both)

Do you have additional info or links you want to share?

N/A

Materials

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