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LET ME TELL YOU ABOUT US:

The Health & Fitness Team is a new company that will provide services to help people live healthier lives. We plan to launch two coaching services designed to help people stay on track with their diet and fitness plans. These services are aimed at consumers and health clubs.

We are looking for a fresh, modern logo that reflects our values: trusted, innovative, committed, open and dynamic.

HERE IS WHAT WE NEED:

We need a corporate logo and stationery (A4 letterhead, DL envelope, ID-1 business card and compliment slip). The logo will be used on stationery, printed collateral and our web site.

OUR TARGET AUDIENCE IS:

Our customers are made up of consumers and business users. Consumers are affluent 18 to 65 year old male and female members of private health clubs, who want to lose weight and/or improve their fitness. Whether motivated by image or health, they acknowledge the principle of living a healthy lifestyle, but sometimes need help to stay on track.

Business customers comprise health clubs and organisations. Health club chains will offer our services to their members as a value-added service, while medium-sized businesses and corporates will use them to improve staff productivity through better health and wellbeing.

WE LIKE THESE DESIGNS:

Here is a selection of logos we like:

www.liberatemedia.com/ - like the use of a mark that works as a favicon, but not sure about the reversed e.

www.heals.co.uk - like the clean lines of this logo

www.stylehive.com - another one we like because of its minimalist look

www.vimeo.com - like the modern serif font used in this logo, although not normally a fan of serif logos (!)

www.plime.com - interesting use of colour and lower case

http://berlin.unlike.net/locations/664-H... - like the clean lines and use of colour in this logo

inkd.com - like this modern serif font

http://www.register.com/titan/index.rcmx - like the simplicity and use of colour in the new register logo

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo should include the full company name: The Health & Fitness Team. Ideally, it should also work in small spaces, i.e. be suitable as a favicon.

Were not keen on the use of clichd images, such as dumbbells, tape measures or weighing scales. However, if you have a novel way of treating such images wed be happy to let you change our mind!

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