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LET ME TELL YOU ABOUT US:

My name is Ming Emily van den Berg, I am a 23 years old, and I am a writer, a photographer, and a foodie. I have a food blog called Really Good Food located at http://www.reallygoodfood.org I grew up in Singapore, live between New York City and London, and am passionately committed to the daily adventure that is entailed by deciding what to eat for breakfast, lunch, and dinner. You can read a full description of myself and my relationship with food and restaurants in the Biography section of my site (http://www.reallygoodfood.org/biography/) but basically my grand passion is travelling all over the world experiencing great meals which I then share with the world via my blog.

HERE IS WHAT WE NEED:

My aspiration is to become a freelance writer for food magazines and books, and so would like to acquire a logo that will use to brand myself and my blog. I would use this logo on my website, business cards, letterhead, and envelopes. The logo should display the words Really Good Food and the design should be food-related. The desired color scheme is black, white, and cobalt blue, although I am open to other colors if necessary. The logo should convey the international/multicultural and diverse nature of my background and the foods that I feature. I am also open to the idea that I myself am included in the logo as a cartoon character holding a camera poised above a plate of food about to take a picture. It is important that the logo has a sexy and sophisticated feel.

OUR TARGET AUDIENCE IS:

My readers are not food snobs, but rather foodies who revel in eating great food all over the world regardless of price range or type of cuisine. People come to the site either for advice or to experience vicariously what I have been eating lately.

WE LIKE THESE DESIGNS:

My current logo is uploaded in the Materials section. It would be nice to use the same font, but I am also open to using a different one.

http://logopond.com/gallery/detail/21144

- I like the tight integration of graphic and company name

http://www.shoeblog.com/

-I like it how they turned a shoe into one of the letters and how the blogger herself appears

http://chocolateandzucchini.com/

-I like the simplicity of the logo and the effective use of color

http://www.orangette.blogspot.com/

-I like how the color of the food featured is mirrored in the logo, which plays on the word orange

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logos of a lot of food blogs incorporate photographs of food. I DO NOT want my logo to incorporate a photograph because that would require too many colors and would make duplicating the exact same logo on business cards, stationary, etc. complicated and expensive.

I must have my name, email address, website address, and phone numbers on the stationary and business cards.

Ming Emily van den Berg

ming@reallygoodfood.org

www.reallygoodfood.org

US: +1.347.229.2386

UK: +44.790.434.4982

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