About Us: We are an Industry Leader in Self Defense/Empowerment courses. FAST Defense is NOT Karate or Kung Fu. Our Programs are far more than just self defense! Our program is effective because we empower people in short seminars to be confident and assertive in any level of conflict, from small verbal situations to physical attacks. The range of benefits of our program are far wider than just self defense. Our program has been used in the Public and Corporate sectors for Conflict Resolution, Team Building, Assertive Communication, Empowered Living, and Personal Protection. We Empower people of all ages and we do it FAST.
What we need: A Logo (and ideally an Icon as well) that will represent our Company's website, apparel, stationary, signage, packaging, and promotional products. We also desire an Icon that is a good visual representation of our Company's ability to Empower effectively very quickly.
Our Target Market is quite broad. We run programs for children, teens, and adults in both the public and corporate sectors. Again, we are MUCH more than just self defense, and the image we are looking for needs to promote empowerment in all facets of life, versus mystical Kung Fu or Karate systems. Our program is vastly different from typical self defense programs because we do not focus on fancy techniques. We provide awareness of negative internal conditioning, perceived limitations, assertive communication skills, and the ability to turn virtually any fear into Power. In truth, FAST Defense falls more into the realm of Personal Growth than just self defense.
We like these designs because they are active, colorful, impactful, and depict the ability to elicit greater personal power through a dynamic process.
Our design must have the words FAST Defense in it. We are most looking to brand the word FAST as FAST Defense is the umbrella company for other programs which names start with FAST, such as FAST Empowerment, FAST Team Building, FAST Conflict Resolution, etc...
Things we don't like: Anything associated with martial arts or self defense. We do NOT want any typical self defense imagery like dragons, tigers, yin/yang, flying fists or feet, etc...
www.fastdefense.com is our very outdated website. We want to completely change our image, brand, and message as it currently depicts the same old limited self defense image.
We want a bold fresh new look as we bring this powerful technology to greater notoriety and success.
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