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Business Info

Business Name

Hello everyone,

First off, thank you for viewing my project brief. I am extremely excited to be setting up this new venture that will be a success on all fronts.

This logo has a lot of meaning and spirit behind it. I am a Maori from New Zealand and I want to be able to reflect my culture in this design but put a modern twist on it. I also want it to reflect the name of the company and its purpose.

Our Company name

The company name has a lot of meaning behind it and ties into the purpose of what we do.

FAR represents the journey that we have embarked on to deliver our purpose, whether its how far we have travelled or how far we have to go

KNOW signifies the knowledge we gain on this journey. It is about how we grow as individuals, family and as a company.

Combined it symbolises the ethos of our company as we understand that life is a journey, but with a good plan in place and an openness to learn, everyone will thrive from it.


PURPOSE
Far-Know was born to deliver on two promises:

1. To create a successful people to people business where relationships really matter.

AND ULTIMATELY

2. To use our resources and knowledge to set up our social enterprise, Far Know Engage, to make a bigger difference to our wider networks.


We dont consider ourselves B2C or B2B. We are a people business. Far-Know is our vehicle, but we deal person to person. Relationships matter to us and it doesnt matter if our connection is as a Customer, Supplier, Employee, Contractor, or Taxperson its how we engage that counts (OK. maybe we dont love the taxperson as much, but we will try)

What do you do?

This is the parent company. The vast majority of people finding out about Far-Know are investors, future employees and suppliers.

What is the exact name you would like in your logo?

Far-Know

You'll receive designs for biz cards, letterhead and envelopes.

Biz Cards - Please allow room for QR codes to be added to them... I want something stiking and powerful that will WOW people..... Tech Focused.....

Letterhead to have a logo, but also a nice footer design..

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

The audience groups that will be engaging with Far-Know

Investors,
Future employees
Suppliers
Wholesalers
Agencies

What 3 things would you like to communicate to your audience through your logo and stationery?

1. The Logo to reflect the name and purpose of the company..... See attached doc.
2. Clean and Bold
3. Energy/Environment/Openess

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Open to all.....

What colors do you want to see in your logo and stationery?

My initial thoughts are to keep it simple.... Just Black and White.

I am also thinking a grey or different shade of black or white to highlight any details that you feel would benefit the design.

I would also like to see a creative spin on colour.

For all future spin offs of the Far-Know business I have a vision that the ? design in the middle of the logo would change colour and the circle would stay t

What colors do you NOT want to see in your logo and stationery?

For the creative design, I am open to anything

What adjectives should best describe your logo and stationery?

See above boxes for feeling

Where will your logo be used (print, website, etc.)?

Website,
Letter Head
Business Cards
Email Templates

Do you have additional info or links you want to share?

Nothing to share as its a new enterprise.....

Materials

Contract
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