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LET ME TELL YOU ABOUT US:

The Watauga County Tourism Development Authority in the mountains of Boone, NC is seeking a logo and stationary design for one of America's premier outdoor adventure and relaxation destinations. Your logo design for ExploreBooneArea.com will be seen by hundreds of thousands of people on our website and in promotional campaigns.

Please explore our website at ExploreBooneArea.com for information about our destination.

The Boone, NC area brand is better known than the County of Watauga so we have chosen to focus on the Explore Boone Area theme. The logo must include ExploreBooneArea.com and also incorporate a secondary message of Stay, Play, Eat, Shop.

We are known for being a family friendly destination as well as one of America's premier outdoor recreation destinations. We have skiing, mountain biking, paddling, hiking, etc. Watauga Conuty is also known for a large choose and cut Christmas tree industry, specializing in the Fraser Fir tree. Because of our vast natural resources and scenic beauty, we are very ecotourism friendly as well. Our Fall and Summer seasons are our busiest tourism times, but we also have a very solid Winter season.

We partner with the Boone NC Convention and Visitors Bureau, the Blowing Rock Tourism Development Authority and the High Country Host on some marketing campaigns, so we want our logo design to stand out from theirs. You can view their logos on the bottom of our website homepage. Boone, NC is also home to Appalachian State University.

HERE IS WHAT WE NEED:

Logo and stationary design for ExploreBooneArea.com that also includes the Stay, Play, Eat, Shop tag line. Logo will be used on website, business cards, stationary and print advertising pieces.

We think a rectangular shaped design would integrate best into our website, but we are not restricted to that shape. We are open to your creative recommendations.

OUR TARGET AUDIENCE IS:

Tourists - Especially families and outdoor recreation enthusiasts.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

ExploreBooneArea.com with the E,B,A capitalized and Stay, Play, Eat, Shop in that order. We don't have to have the commas in the sequence.

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