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LET ME TELL YOU ABOUT US:

We are an internet based start-up selling exclusive men-care products such as shaving, anti-aging, hair care products of selective brands through our online shop. Offered products are made exclusively for men's skin and marked as MEN's series by the brands. We will NOT be selling brands such as Dove, Nivea or similar those are marketed to masses.

We do not want to offer hundreds of products rather products which really work for our customers. We'll take a product out of our sortiment if customers do not find it effective. Customer will be able to find / see the right products meant for their skin-type such as oily, dry, normal skin etc.

Name of our company is "Exklusive Mnnerpflege" which translates to "Exclusive Mencare" in English. You can break "Mnnerpflege" in two words "Mnner" (Men) and "Pflege" (Care), if it supports your design. Tagline of the company is "ausgewhlte Mnnerkosmetik" (Selective Men's Cosmetics - English Translation). Please note capitalization of the words should not be changed, since this is important in German language.

HERE IS WHAT WE NEED:

We are looking for a logo which conveys the emotions of exclusivity and body care. Logo should be memorable in such a way that people remember the name of our business and search it on Google.

We need:

1) Logo - for online (also should be easy fit and readable for banners) & offline purposes

2) Favicon Icon for our online shop

3) Stationary - Business Cards, Word & Excel documents, Business Envelope

OUR TARGET AUDIENCE IS:

Sex:Male

Language: German

Age: 35-50 (70%) & 25-34 (30%)

Education: College / University

Price Sensitivity: Low (Price of the product does not play a big role in buying decision)

Emotions: Audience should be able to relate themselves with our business in a sense that all offered products are performance oriented and not available everywhere. Products sortiment is selected carefully and all the offered products do good to men's skin with minimal side-effects, if at all.

WE LIKE THESE EXAMPLES:

We are open for all the creativity, as far as it fits to our target audience.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Name of our business "Exklusive Mnnerpflege" or "Exklusive-Mnnerpflege". We also want to try capitalizing word "EXKLUSIVE" to put the more weight on it. But, this is just an idea and not a must.

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