• Award$600
  • Entries105
  • Creatives35

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Creative Brief

Who are you?

Ewalis Emotions provides high-end, cinematographic wedding films/videos to bridal couples in Europe.

We cover a couple's wedding day with two to three videographers on site and deliver a high-end short movie (10 to 15 minutes) which keeps the memories of a wedding day alive. The resulting films are cut in a very modern way and shot using cinematographic tools like tracking shots, dollies, steadicams, etc. to provide very contemporary visuals. In addition, we usually deliver a two to three minute trailer within just two days of the wedding.

What do you need?

We need logo design, business cards and letterhead which display our understanding of modern style while conveying the fun of working with us. Artsy, but never cheesy. Minimalistic but not "forced". Professional but not boring. Fresh and bright.

Who Is Your Audience?

We are in the 25-35 age bracket, and our bridal couples are usually in a similar range. They are enterpreneurs, doctors, managers or self-employed, with a very distinct understanding of modern style. They look for wedding videography which is different from the 98% of the market which they might consider "boring". They want to avoid anything cheesy looking. They are looking for a videography crew who can provide them with great, cool-looking results, and are used to a high degree of professionalism and results which exceed their expectations.

In the longer run, a certain part of our business will be generated via high-end wedding planners. They will look for the best possible wedding coverage *and* for someone who delivers a great experience while on-site at a wedding.

Requirements

We Like These Examples

Actually, we have no set examples and are very open to suggestions which help convey our self-image to our target audience.

We Absolutely Must Have

Our primary brand is "Ewalis" or "Ewalis Emotions". We are very open to alternative spellings (for example, all lowercase, or with symbols like "ewalis (e)motions" or similar) ... whenever it helps to convey our self-understanding.

On the letterhead, we will legally need the information that "ewalis emotions is a brand of Ingo Rammer Photography". We will also need: our tax ID and our bank information (bank name, sort code, account name). Please use random text for these as of now.

Our postal address is:

Plantagenstrasse 15
84079 Bruckberg

Please use the phone number 0151 587 387 12 and the email address crew@ewalis.de for the letterhead.


On the business cards, we will NOT need the "brand of ingo rammer photography"-disclosure and want to focus only on the ewalis emotions brand. We will need to display the name of the person, her email address, her phone number and the ewalis address and website. No need for job titles.

Materials

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