LET ME TELL YOU ABOUT US:
We are Everest Cash Advance. We are an online-only lending service that provides small loans between paydays. Our new website is being launched that features a Mt. Everest background image and a blue, gray, white color scheme. We need a simple, memorable logo that will encourage new customers to trust us for a loan and will bring return customers directly to our website instead of them searching the broad marketplace.
HERE IS WHAT WE NEED:
The logo will be used on our website and as a letterhead for email marketing. It's possible that we would use a black and white version as a fax letterhead. Our current website has a dark background. Please view the uploaded image for sample logo placement.
OUR TARGET AUDIENCE IS:
Adults looking for a short-term loan that is quick and easy to get.
WE LIKE THESE DESIGNS:
Our website colors are blues, grays, and white. We have a curved slightly web 2.0 design with rounded corners and gradients. We like simple designs that convey the following characteristics: well-established, trusted, guaranteed.
Some logo designs we like are:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A logo that would work on either a dark (website) or white (email) background.
Or a logo that would work on the dark background of the website, with a dark background letterhead also created for the email marketing campaign.
It would be interesting if a mountain design could be incorporated.
We like the idea of someone ascending. Someone being lifted up to receiving the money they need.
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