LET ME TELL YOU ABOUT US:
Oak Meadow is a well-established company that does two things:
1) We develop curriculum for homeschooling families, grades K-12. Families working with our curriculum can expect the material to meet high academic standards, engage the whole child, work with various learning styles, and encourage a balanced and healthy development.
2) We offer enrollment in our fully accredited distance learning school, which combines all the benefits of working at home, with the added advantage of full teacher support and academic credit.
HERE IS WHAT WE NEED:
We are looking for a logo that captures our longevity, well-respected status, and key role in launching the American homeschooling movement.
Some key words to describe the visuals we hope to convey:
Nature-based, earthy, warm
Simple, succinct, solid
Sophisticated and refined
The logo will be used in the following: print ads (color and b&w), website ads, banners, mailing labels, promotional materials (catalogs, newsletters, etc.) envelopes, our website, business cards, school documents, and letterhead.
This logo needs to work in color AS WELL AS black and white!
We are looking for a visual identity system that will identify the key areas of our company:
2) school enrollment;
3) K-8; and
4) high school.
This system will tie into one theme/template that relates to the main logo/montage that is Oak Meadow.
Please see our uploaded files to see examples of what we have been working with.
OUR TARGET AUDIENCE IS:
Primarily, we have 3 main target audiences:
Parents purchasing our curriculum to teach at home (K-12)
Parents enrolling their child in our distance learning school (K-12)
Students who have developed a personal interest in homeschooling (8-12 grade). The high school age student needs to be able to relate to our images.
These are three independent target audiences to which our logo must attract.
Other/Included Target Audiences:
Mothers, ages 20-50
Parents interested in better educational opportunities for their child(ren)
WE LIKE THESE DESIGNS:
One logo idea we have been discussing that may address our need to employ various images that ties into one logo, is that of a montage. This image would be comprised of various pieces to be used separately, but all come together to form one cohesive image.
While we like it, we are not limited to the design idea of a montage. Feel free to move away from that!
We are open BUT NOT LIMITED TO visuals involving Oak trees, Oak leaves, meadows, meadow larks, acorns, stamps, seals, crests, woodcuts.
We want to keep within our current color palate (see uploaded files). These colors include a warm blue, sage green, deep red, golden yellow and a rusty brown. Feel free to add to this palate.
While we currently do not have one identifiable logo or font, we also feel it is important to keep with the look we have been using in our catalogs, ads, newsletter, etc. and do not want to depart too radically from this. We are looking for a subtle, yet significant shift, which pulls it all together and brings it up a notch.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We DO NOT want to see:
- Papyrus font
- Obvious computer images
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