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Business Info

Business Name

Legal name: Millennium Design Associates, Inc.

Firm was started in October of 1998 when the word "Millennium" was popular. Aside from people not knowing how to spell it, the name does not specifically address what we do. At the time we believed the "Design Associates" portion of the name would help convey the message.

Clients refer to us as "Millennium" or "Millennium Design". Rarely the full name used by clients.

We do not intend to legally change the name but we wish to explore the use of our initials "MDA" in the re-branding effort as the primary logo.

The MLOGOBUSCARD.tif file has both of our current logos images on it. They are as follows:

1) The light Gray company name with an emphasis on the "MillenniuM had the two larger M's to symbolize the two principals in the firm, the dotted capitol I's tried to address the change in scale between the M and the rest of the name. The slice out of the first M was negative space retained from the deletion of a "Nike like swoosh". There is only 1 principal now. This image is used on the bottom of letter head and on our construction drawings.

2) The large black "M" with the red dot and drop shadow is the "logo" It is on the top of all our letterhead. Because it does not explain who we are we put the one from the example above as the footer or added the name in small print below the logo. See the letter head example.

Although, we have large clients (Staples, Stop & Shop, etc) we are perceived as a small firm...as a result...we are a small firm. Using the initial "MDA" makes us appear larger. We are aware that MDA is commonly associated with the Muscular Dystrophy Association. Those are great folks, not bad company to keep in my opinion.

What do you do?

Established architectural firm providing design and consulting services for retail, commercial and developer based clientele.

What is the exact name you would like in your logo?

1) MDA 2) MDA Architects 3) MDA Millennium Design

You'll receive designs for biz cards, letterhead and envelopes.

That is great! Solution must work on large (building signs) and small (envelopes) formats.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

Target Audience: Retailers, who have a large number of stores nationally such as, Staples, Stop & Shop, Uno, Au Bon Pain, PLS and Financial Services.

What 3 things would you like to communicate to your audience through your logo and stationery?

Intelligent, creative and clear design

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

In order of preference;
1) Text and Image
2) Text only

What colors do you want to see in your logo and stationery?

Mature, masculine colors; black, blue, gray, red and white (if used with a colored background)

What colors do you NOT want to see in your logo and stationery?

Trendy, feminine colors; yellow, pink, orange, green.

In addition to colors, we DO NOT want literal architectural images like: columns, capitals, buildings, houses, compass, T-square, etc.

What adjectives should best describe your logo and stationery?

confidence, sophistication and creativity

Where will your logo be used (print, website, etc.)?

Building signage, letterhead, construction drawings, printed renderings, website and clothing.

Do you have additional info or links you want to share?

Logo should not be busy and must translate well in different media, print, computer screens and clothing.

Materials

Contract
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