LET ME TELL YOU ABOUT US:
ESC is a new company but has acquired an existing business with 4000 customers. ESC is an online provider of nationwide corporate search, registration and corporate supplies. ESC's customer are in the legal, financial and corporate communities across Canada.
ESC incorporates companies, provides due diligence searching across Canada and fulfills supplies associated with the creation of new companies. ESC operates as an online gateway to all government records a professional might need to do business regardless of if they are online or not......we take the effort out of government search + registration for our clients.
Doing business with us is simple, straight-forward and satisfying because we adapt our services to fit the needs of our customers. We have the expertise and resources to assist you through our evolving list of online tools backed by a team of some of the most experienced, professional and dedicated corporate customer service representatives in the industry. We want to make sure whatever you need is done right and done fast - the first time
HERE IS WHAT WE NEED:
We need a logo, stationary + business cards that captures a brand personalty that helps us relate to our customers. We need to define ourselves as fast, entreprenurial and willing to do anything to satisfy demanding professional clients in the legal and financial world. Our competitors are big multinational corporate suppliers ....we need to be different and look different to stand out.
sadly we still use faxes ....so the logo has to "fax" with a cover sheet....no details or nuances that smudge out in a fax ....or rather two versions of the logo might be required.
OUR TARGET AUDIENCE IS:
Law Firms, Financial Institutions, Financing companies, Insurance companies Accountants, Financial Planners ....
we deal with generally speaking the operations and clerical teams. They are generally female ...they want / enjoy a fresh approach to doing business ....the general stereotypes donot apply here. The brand should be warm and friendly to a female audience.
WE LIKE THESE DESIGNS:
reliable + progressive ...
icon's + graphical elements tied into the ESC letters.....the "Corporate Services Inc.." can be a descriptor and minimized. friendly, cheerful, feminine colours are welcome ...
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
no gowns, gavels or other legal stereotypes ... . we want to be a little more creative ....a younger but experienced company.
ESC stands for e-service corp which is the name of the online web product..... linking the concept to putting hard to access information online ....or gathering unautomated information and linking customers to that data would be positive images.
solution driven ....focused on the best outcome for the customer ....
with our clients ...time is of the essence .....law firms closing deals, banks closing loans ....everything must be done immediately .....iconography that brings this message forward will resonate.
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