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Business Info

Business Name

Name: "CoinPlay"
Tagline: "We put the FUN in funnel"

Ideally I think we should have 2 versions of the logo, one with and one without the tagline. Our thinking is that we may decide to use the one WITH the tagline as our Business-to-Consumer logo, and the one without the tagline as our Business-to-Business logo in dealing with locations (see below).

What do you do?

CoinPlay is a startup entertainment vending operator. Specifically we buy, place, and operate vortex coin funnels in high foot traffic areas such as malls, museums, movie theaters, etc for the general public to enjoy.

You can see a short video of how a funnel works here: http://www.youtube.com/watch?v=h6itJ1GkT...

What is the exact name you would like in your logo?

Main Name: "CoinPlay" Tagline: "We put the FUN in funnel"

You'll receive designs for biz cards, letterhead and envelopes.

The default design package of Logo, biz cards, letterhead, and envelopes is all we'll need.

Our biggest need is for the Logo and the business cards.

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your logo and stationery

Although the end consumer will likely see our logo, the MAIN target audience for our logo and stationery are the owners, managers, and corporations that manage the locations where we would like to PLACE our machines. The key to our success lies in convincing mall operators and other business operators to agree to let us place our funnels in their locations in exchange for a revenue share and other shared benefits such as charity associations and entertainment for their patrons.

I would expect these managers and operators to be well educated, ranging in age from 30 - 50+, have experience managing real-estate leasing or retail establishments, and their primary interest in dealing with us will be how CoinPlay can benefit their business' bottom line.

What 3 things would you like to communicate to your audience through your logo and stationery?

1) Professional, reputable operator. Given that we are a new business offering a service which is somewhat non-standard, it will be important for us to portray a professional image so that a potential owner, corporation, or manager will know they are dealing with a company they can trust.
2) Fun and/or cool.
3) Sleek, design conscious, and/or modern. We want to convey an image that our machines will blend neatly and seamlessly into the decor and image of a given location. Our corporate brand and logo should mirror this idea.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear. We realize we can't communicate everything about us in the logo (or possibly anything specific for that matter!) so being distinctive, simple, etc are more important to us than any specific message we convey.

An effective logo is (in no particular order):


The above criteria is what we want. We'll let you the designers figure out how best to accomplish that (text, images, etc.)

What colors do you want to see in your logo and stationery?

We are brand new and so completely open in terms of color scheme. We leave these choices in your capable hands.

What colors do you NOT want to see in your logo and stationery?

No restrictions here either, may the best design win!

What adjectives should best describe your logo and stationery?


Where will your logo be used (print, website, etc.)?

Probably at every "touch point" including:
- On our marketing brochures (marketing benefits to the locations we want to place them at)
- On the funnels themselves
- On our website
- On our business cards
- On any other stationery

Do you have additional info or links you want to share?

Although we have not fully settled on a manufacturer where we will purchase funnels from, this site is looking like a top contender. We like that the designs are sleek and attractive vs some of the others we've seen which are cheesy and not likely to blend well with location decor.

See design here: http://hyperbolicfunnel.com/



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