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LET ME TELL YOU ABOUT US:

Sparx Engineering is an engineering firm that specializes in the design and development of custom electronics, software, handheld devices, medical devices and military hardware. Our company is young, confident, high-tech, and in high demand.

HERE IS WHAT WE NEED:

Sparx Engineering has experienced rapid growth in the past year and needs rebranding that reflects our abilities. We need a new logo that can be used on everything from business cards to websites. The logo needs to look good in full color, but also in single color for use on engineering drawings and in silkscreen on circuit boards. In addition to a logo, we also need matching business cards and corporate letterhead. The new logo will set the tone and theme for a new website which will be developed later. We also need a graphical icon of the new logo for use as a software icon within Windows (.ICO or .PNG). Software icon submission is optional.

OUR TARGET AUDIENCE IS:

Our audience typically involves other engineers, device manufacturers, medical researchers, military personnel, government representatives and venture capitalists. We need a strong corporate first impression since our audience is highly skeptical. Our varied projects sometimes require convincing others to provide funding, and we need a corporate identity that exudes a sense of trust, confidence and professionalism.

WE LIKE THESE EXAMPLES:

http://weborchard.co.uk/wp-content/uploa...

Clean, modern, easily identified as engineering related

http://www.sparx.net/

Our existing logo. Like the lightning bolt theme as "Sparx" relates to our electrical experience.

http://www.countertrace.com/

Partner company - might be helpful for some similar design elements, but not required

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The logo must consist of an icon graphic as well as the company name - Sparx Engineering. We need to differentiate ourselves from several other companies with similar names logo CANNOT resemble these brands in any way: sparx.com, sparxhelmets.com, sparxsystems.com, sparksengineering.com

The word 'Sparx' can have greater focus than Engineering. The icon must be useable in single color prints. We like being able to replace certain sections of the logo with foil to stand-out if possible. We also like the usage of gears, lightning bolts, or electronic components.

The logo (without text) should also be scalable down to 48x48 pixels for use as a software icon within Windows. An optional software icon submission in both 256x256 and 48x48 sizes would be great.

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