LET ME TELL YOU ABOUT US:
Upstream Worldwide, Inc. provides a global service to profitably recycle valuable consumer products. We buy small consumer products directly from consumers and resell, refurbish or responsibly recycle them at a profit. Consumers find it difficult to get value from many of their unwanted items - especially their mobile phones, which they now change on average every 9 months. Other products like portable game players, MP3 devices also hold value. Services like Craigslist & eBay can be time consuming & labor intensive & often pose security & privacy risks. We provide a safe, easy and convenient way to mail in their small consumer product and receive a check. We get customers through the web & TV advertising to an 800 # and then we send them a packet in the mail & they send us their products & we send them a check. We have been operating very successfully under a different brandname and we are launching a new website under the brandname Upstream.
HERE IS WHAT WE NEED:
We need a logo, tag line and business card layout for our company:
The company name is: Upstream Worldwide
Ideally, the logo should include the word "Upstream" and should convey some or all of the following brand attributes/concepts:
- Green (environmentally friendly) - most important
- Profit (to the consumer)
OUR TARGET AUDIENCE IS:
We provide a service to consumers who have small consumer products they would like to recycle or redeem for money. We are focusing on an audience that might trade in their mobile phone every 9-12 months, as well as broader audiences that have other consumer electronics products. We get more value from customers that send us an iPhone, Android or Blackberry phone than customers that send us a 10 year old low end phone, so it is often the audience who has a little more disposable income.
WE LIKE THESE EXAMPLES:
Logos we like convey green with a little progressive flair. Examples might be Greentack, Vivaio & Wishpot & PlanetGreen here:
Services that compete or are complimentary also have good logos, although we want our own identity & do not want to copy them:
Finally, you can play around with any of the following concepts:
illustrations of the earth, grass, stream, tree
either standalone or with a mobile phone (although can't visualize that) or with a money theme like erecycling corps
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Logo, Tagline & Business Card
The word Upstream should be in the logo itself. Green & blue colors are preferable, although if you have a design concept that calls for use of the sun or some non-green blue colors we won't discount it.
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