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1.The client completed an interactive design brief.
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2.Our über-talented designers created dozens of unique designs.
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3.The client picked the winning design and received final files.
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LET ME TELL YOU ABOUT US:
DynaMAXX is a consumer products company that will launch first quarter 2010. DM specializes in bringing to market products that improve quality of life. The product categories are health, beauty, and lifestyle - bottom line, they help consumers feel better (health/energy), look better (anti-aging, preventative/restorative) and live better (high impact fun/cool stuff). We specialize in products that can provide a measurable impact immediately. We will launch in the US, but will be moving products to consumers globally within 120 days. We will be hip, cool, but also substantial and provide products that will be respected for their quality and impact - they will do what they are expected to do. All of our products will be high-end quality with high-end packaging - Saks quality while still current and cool and great-value-affordable.
For example, we WILL have products that Saks would proudly carry and others that the hottest, chic night-clubs would die to carry. And older and younger alike will both love them! Give us that look...
HERE IS WHAT WE NEED:
We need a logo that reflects the impact we will have on the lives of our consumers. We would like to see a logo that stands alone as well as one that incorporates our tag line - "Live Life to the MAXX Today!". We want a look that is hip, cool, clean and reflective of our desire - to positively impact the quality of people's lives. We want a look that when seen, creates that "completely full of fresh energy" feeling within. This will become a global brand and you will always be part of that.
OUR TARGET AUDIENCE IS:
There will no doubt be a natural 40-55 market, but the excitement, benefit, effectiveness and value of these products will also draw in the 25-39 crowd. So your biggest challenge is gaining the respect of the mature group while not turning away the younger hip crowd. (After all - the younger segment superficially thinks they are immortal but deep inside knows better and the older group wants to be back there...)
WE LIKE THESE DESIGNS:
Let your imagination run wild - ours is... We don't want to stifle creativity by trying to be like something else - we know you "get it".
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A logo that can carry a global commerce site, work perfectly on high-end skincare packaging as well as edgy lifestyle products - the rest is in your hands.
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