LET ME TELL YOU ABOUT US:
The design is for a construction company. DRVO is the Croatian word for "Wood". We are carpenters by trade. We work on the most luxurious homes in the most affluent areas of our city. We are a high end finish carpentry company. We are located in Vancouver BC Canada. Our work maily consists of exterior woodwork, cedar siding, post and beam cladding. We also build decks, fences, arbours and trellis.
What we do falls second to who we work for. We need to display our quality and expertise in our image. Our reputation is all that matters. We need a design which expresses that.
HERE IS WHAT WE NEED:
We need and logo for branding. Business cards and stationary. The logo will be used on advertising, and signs for the jobsites.
OUR TARGET AUDIENCE IS:
Our customers are custom home builders and affluent homeowners. The design must display class and confidence. Our business is mostly a referral business, so we need to make a good first impression. We want the customers to feel that they have made the right choice by going with us. The design shouldn't be too flashy. We like a contemporary look and feel.
WE LIKE THESE DESIGNS:
I am thinking of having a black business card. Some color is ok, but not too much. I am a fan of black and white logos. I am very open minded though, so if your feeling somthing, go with it.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I dont want any references to a house. Do not have a house, rooftops or doors and windows in the logo. This desgn type is overused. http://www.keystoneprojects.com/ these are the types of houses we work on. It may give you an idea of the quality we need to produce.
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