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Business Info

Business Name

Nicki Worden

What do you do?

Birth Doula and massage therapist

What is the exact name you would like in your logo?

I am open to either no name or Nicki Worden

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your logo and stationery

My target audience is pregnant women who want to invest in their birthing experience. They are professionals and well educated. They are on trend, in style, they are health conscious and do their research. They take care of themselves from what they eat to how they exercise, They shop at Whole Foods, have Instagram accounts, and take baby-moons. They like clean and soft and uncluttered. They like brands like Restoration Hardware, Land of Nod, pottery barn, they shop baby boutiques over big box stores. They may be interested in a natural birth or may just want support for a better experience. Currently 80% of my clients hire me because they want a natural birth. Age group 25 to 40.

What 3 things would you like to communicate to your audience through your logo and stationery?

That I support birth, I want to support all birth choices I am open-minded, non judgmental and my presence at their birth will bring calm, supportive, guidance, confidence.and overall they will have a more satisfied experience. On trend. I want to communicate I am professional and in style and up to date with the latest research.Shabby chic, yoga, runners, Real Simple magazine, farmers market, organic, anthropology, middle-upper class.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Both image and text and image only.

I want soft colors , clean lines no rough edges.


What colors do you want to see in your logo and stationery?

On trend. Definitely Gray, with maybe coral and mint and maybe a soft gold or yellow. Soft and uncluttered

What colors do you NOT want to see in your logo and stationery?

Anything bright or to masculine.

What adjectives should best describe your logo and stationery?

Soft, clean, sophisticated, simple, elegant.

Where will your logo be used (print, website, etc.)?

Website, business cards, rack cards, marketing material

Do you have additional info or links you want to share?

Here is my current website which explains who I am and what I do.

Pinterest board for branding ideas



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